Experiential Labs: Five unconventional training workshops to improve skills and capabilities of professionals in the tourism sector
Finally this latest round of X.LABs have been a new success thanks a very professional audience of public and private partners, students and travel companies in order to create important and positive synergies.
All partners are satisfied and continue to advance with the tasks of Well-O-live project.
WellOlive Upcoming Events:
- France, 15-18 May 2017
- Italy, 4-7 June 2017
- Croatia, 11-14 June 2017
- Spain, 19-22 June 2017
- Greece, 26-29 June 2017
Final meeting and public conference | WellOlive:
Kalamata (Greece), 18–19 July 2017
It is keeping going on the enrichment of fulfilling experiences into our European Well-O-Live project with the aim of diversifying the EU tourism offer by developing and promoting transnational thematic tourism products of rural tourism focused on wellness and wellbeing across the Routes of Olive Tree.
Always well focused on the project targets, Well-O-Live partners have organized and concluded a cycle of training workshops with experts and public-private local partners in five countries (Croatia, France, Greece, Italy, Spain), focused on innovative design and management of experiential tourism products.
Experiential Labs follows the X.LAB format (developed and owned by the Italian project partner Destination Makers) and arise from a multidisciplinary approach addressed to:
- facilitate a “learning by doing” process, thus improving positive cooperation and competition among local operators (co-working, co-projecting and coo-petition mechanisms);
- manage a two-step product development and management, both tourist-centric and destination-centric, to create a “local and transnational” tourism offer enabling the matching of tourists’ special interest with the place they visit;
- transfer mechanisms of valorisation of the Routes of the Olive Tree at European and international level;
- help local operators encompass the price issue with the value issue in order to improve holistic positive impacts of tourism and overall satisfaction;
- feed a storytelling process revolving around the olive oil and tree to connect tourism operators and communities and them with tourists;
- enable a continuous capacity-building process involving public and private tourist operators in the creation of experiences, activities and itineraries that will define the identity of the destination in a tangible and collaborative way.
In Nyons (south-eastern of France), the Italian Chamber of Commerce of Lyon – our French partner - has liven up a workshop with various target companies, a special expert in social & media marketing and the participation of three French local partners as Nyons Convention, Visitors Bureau and the Afidol (French Association of olive producers).
The social’s expert, Alessia Clusini, has presented innovative strategies related to the highly attractiveness of a territory … even with a small budget! An argument that has risen a great attention of all people.
‘Do a lot with a small budget’’ it was a bit the lead of the X.LAB in Brindisi where the Italian partners (the Municipality of Brindisi and Destination Makers) gave also a special name to the event - DTalks as Destination Talks - highlighting the particular importance of the interaction and the debate about how to increase online sales in the travel market by digital marketing, innovation in the food&wine industry, public funding opportunities for SME, territorial marketing.
More focused on the olive oil culture and traditions was instead the Dubrovnik’s Experience Lab. It was hosted by Development Regional Agency DUNEA and the contents were presented by Destination Makers with the collaboration of University of Eastern Finland and local best practices about oleo tourism and rural tourism.
Aim of the 2 day Dubrovnik’s Lab was to present how to create new offer using te personal and less known products of the destination, in this case Oleo tourism and rural tourism.
The common logic behind the valorization and management of cultural and natural heritage it what became evident at the Greek Kalamata X.LAB, where has been presented an innovative management scheme for olive tree heritage in the region of Messinia.
Among the Kalamata XLAB participants were individuals or bodies actively engaged in alternative tourism development, but also culture and cultural heritage, as well as collective solidary actions for local sustainable development, concretely: professionals in the tourism & catering sector, entrepreneurs, but also trainers, researchers, artists etc.
The main goal of the Barcelona X.LAB was to improve skills and capabilities of professionals in the tourism sector, thus helping them facing with changing tourism market expectations.
Directorate General for Tourism of Generalitat of Catalonia has coordinated the elaboration of the “Comprehensive Olive Oil and Tree Tourism Database” with the valuable help of University of Eastern Finland-Centre for Tourism Studies.
This database aims to create a transnational thematic tourism product of rural tourism including wellness and wellbeing activities, cycling and walking tours, cultural experiential activities, wine and food tasting all around the olive oil and tree (Experiential Packages).
This offer can promote inland and rural tourism in Catalonia and turning into a worth tourist destination. It also draws up planning instruments to ensure that tourism activity is balanced and sustainable within the territory and can generates wealth and jobs for Catalonia's citizens
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