NEWSLETTER N°2 / DECEMBER 2016
Intermediate meeting of Well-O-live European Project in Barcelona
On 23th of November took place in Barcelona the first Experience Lab. This activity is included in WP4 that aims to provide training and education for local stakeholders (workers and operators, public actors, local knowledge producers, residents) by organizing 5 Experiential Labs (Croatia, France, Greece, Italy, Spain) focused on innovative design and management of experiential rural tourism products based on wellness and wellbeing activities, including marketing and communication strategies, through a sustainable approach.
Experiential Labs follows the X.LAB format (developed and owned by the Italian project partner Destination Makers) and arise from a multidisciplinary.
The main goal was to improve skills and capabilities of professionals in the tourism sector, thus helping them facing with changing tourism market expectations.
It was a complete success because more than 50 attendees could share best practices and learn about Service Design.
On the other hand, we have finished the WP3 - Inventory and Mapping of “Olive Oil and Tree Assets and Tourism Services”. Directorate General for Tourism of Generalitat of Catalonia has coordinated the elaboration of the “Comprehensive Olive Oil and Tree Tourism Database” with the valuable help of University of Eastern Finland-Centre for Tourism Studies.
This database aims to create a transnational thematic tourism product of rural tourism including wellness and wellbeing activities, cycling and walking tours, cultural experiential activities, wine and food tasting all around the olive oil and tree (Experiential Packages). Their connection binds together landscape, gastronomy, heritage, mills, accommodation, restaurants, museums, etc., and allows creating a touristic product that could be consumed and sold as an experiential package.
All partners are satisfied and we continue advancing with the tasks of Well-O-live project. We keep in touch until next newsletter.
XLab | WellOlive | Dubrovnik (Croatia)
Thu, 8 Dec 2016 – Fri, 9 Dec 2016
XLab | WellOlive | Kalamata (Greece)
Fri, 27 Jan 2017 – Sat, 28 Jan 2017
XLab | WellOlive | Nyons (France)
Wed, 15 Feb 2017 – Thu, 16 Feb 2017
XLab | WellOlive | Brindisi (Italy)
Fri, 24 Feb 2017 – Sat, 25 Feb 2017