First 6 Months of the Well-O-live European Project
Wellness and Wellbeing experience across the European Routes of the Olive Tree.

The Thematic Product is a European olive-based tourism product of rural tourism focused on wellness and wellbeing activities, and including cycling and walking tours, cultural experiential activities, wine and food tasting, all revolving around the olive oil tree and following the main pattern of the Routes of Olive Tree. The product matches education with entertainment and innovation, providing opportunities to create synergies among different public and private actors, as well as different kind of thematic and motivational tourism (cultural, rural, wellness and wellbeing, wine and food).

Expected Results of Well-O-live are:

- developed participative and well-integrated thematic products of sustainable tourism

- enhanced accessibility, visibility and market uptake of experiential rural tourism

- boosted human and managerial skills and capabilities of tourism workers and professional in designing and developing sustainable thematic tourism products

- Improved image and competitiveness of rural destinations through strategies of experiential marketing,

- fostered methodologies of sustainable product management and destination management through raising-awareness and capacity building actions.